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Category Adult
Gender
Male 89.9%
Female 10.1%
Age Range
12 - 18 15.2%
19 - 29 42.4%
30 - 40 32.2%
41 - 55 10.2%
55+ -
Income
< $19,999 16.9%
$20,000 - $34,999 20.3%
$35,000 - $54,999 6.8%
$55,000 - $74,999 3.4%
$75,000+ 5.1%
Education
Some High School or Less 16.9%
Completed High School 20.3%
Some College 18.6%
Completed College 18.6%
Some Graduate School 3.5%
Completed Graduate School 22.1%

Category Arts & Humanities
Gender
Male 21.7%
Female 78.3%
Age Range
12 - 18 -
19 - 29 58.7%
30 - 40 41.3%
41 - 55 -
55+ -
Income
< $19,999 58.3%
$20,000 - $34,999 13.2%
$35,000 - $54,999 9.9%
$55,000 - $74,999 13.8%
$75,000+ 4.8%
Education
Some High School or Less 10.2%
Completed High School 14.4%
Some College 15.4%
Completed College 12.5%
Some Graduate School 19.6%
Completed Graduate School 27.9%

Category Auto &Transportation
Gender
Male 94.6%
Female 5.4%
Age Range
12 - 18 2.3%
19 - 29 88.7%
30 - 40 6.4%
41 - 55 2.6%
55+ -
Income
< $19,999 60.8%
$20,000 - $34,999 27.3%
$35,000 - $54,999 11.9%
$55,000 - $74,999 -
$75,000+ -
Education
Some High School or Less 37.6%
Completed High School 29.3%
Some College 9.6%
Completed College 18.6%
Some Graduate School 4.9%
Completed Graduate School -

Category Computers
& Internet
Gender
Male 62.5%
Female 37.5%
Age Range
12 - 18 4.2%
19 - 29 33.4%
30 - 40 41.7%
41 - 55 20.7%
55+ -
Income
< $19,999 48.9%
$20,000 - $34,999 26.1%
$35,000 - $54,999 12.8%
$55,000 - $74,999 -
$75,000+ 13.2%
Education
Some High School or Less 8.3%
Completed High School 25%
Some College 14.7%
Completed College 25%
Some Graduate School -
Completed Graduate School 25%

Category Entertainment
Gender
Male 68.6%
Female 31.4%
Age Range
12 - 18 8.3%
19 - 29 66.7%
30 - 40 10.4%
41 - 55 14.6%
55+ -
Income
< $19,999 69.8%
$20,000 - $34,999 7.3%
$35,000 - $54,999 11.5%
$55,000 - $74,999 4.2%
$75,000+ 7.2%
Education
Some High School or Less 20.8%
Completed High School 17.7%
Some College 15.6%
Completed College 18.7%
Some Graduate School 6.3%
Completed Graduate School 20.9%

Category Games
Gender
Male 77%
Female 23%
Age Range
12 - 18 22.9%
19 - 29 44.3%
30 - 40 24.6%
41 - 55 8.2%
55+ -
Income
< $19,999 44.3%
$20,000 - $34,999 26.2%
$35,000 - $54,999 11.5%
$55,000 - $74,999 3.3%
$75,000+ 14.7%
Education
Some High School or Less 19.8%
Completed High School 22.9%
Some College 26.2%
Completed College 16.4%
Some Graduate School 4.9%
Completed Graduate School 9.8%

Category Gambling
Gender
Male 81.6%
Female 18.4%
Age Range
12 - 18 8.1%
19 - 29 16.9%
30 - 40 50%
41 - 55 25%
55+ -
Income
< $19,999 7%
$20,000 - $34,999 51.5%
$35,000 - $54,999 22.5%
$55,000 - $74,999 13.8%
$75,000+ 5.2%
Education
Some High School or Less 16%
Completed High School 41.4%
Some College 4.4%
Completed College 25.5%
Some Graduate School 9.6%
Completed Graduate School 3.1%

Category General Non Targeted
Gender
Male 62.3%
Female 37.7%
Age Range
12 - 18 13%
19 - 29 68%
30 - 40 8%
41 - 55 11%
55+ -
Income
< $19,999 62%
$20,000 - $34,999 17%
$35,000 - $54,999 13%
$55,000 - $74,999 4%
$75,000+ 4%
Education
Some High School or Less 11.3%
Completed High School 22%
Some College 30.1%
Completed College 15.1%
Some Graduate School 6.4%
Completed Graduate School 15.1%

Category Home & Family
Gender
Male 51.4%
Female 48.6%
Age Range
12 - 18 22.8%
19 - 29 42.8%
30 - 40 28.5%
41 - 55 5.9%
55+ -
Income
< $19,999 68.5%
$20,000 - $34,999 14.3%
$35,000 - $54,999 11.4%
$55,000 - $74,999 3.7%
$75,000+ 2.1%
Education
Some High School or Less 25.7%
Completed High School 20%
Some College 14.3%
Completed College 17.2%
Some Graduate School 14.3%
Completed Graduate School 8.5%

Category Music & Film
Gender
Male 77.7%
Female 22.3%
Age Range
12 - 18 23.1%
19 - 29 51.0%
30 - 40 17.3%
41 - 55 8.6%
55+ -
Income
< $19,999 77%
$20,000 - $34,999 13.5%
$35,000 - $54,999 1.9%
$55,000 - $74,999 3.8%
$75,000+ 3.8%
Education
Some High School or Less 20.2%
Completed High School 14.4%
Some College 15.4%
Completed College 12.5%
Some Graduate School 9.6%
Completed Graduate School 27.9%

Category Travel
Gender
Male 26.4%
Female 74.6%
Age Range
12 - 18 3.1%
19 - 29 56.2%
30 - 40 31.3%
41 - 55 9.4%
55+ -
Income
< $19,999 38%
$20,000 - $34,999 25.3%
$35,000 - $54,999 22.9%
$55,000 - $74,999 13.8%
$75,000+  
Education
Some High School or Less 3.1%
Completed High School 25%
Some College 21.9%
Completed College 21.9%
Some Graduate School 9.3%
Completed Graduate School

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